Dropdown master
Manage the persona and mail/campaign-type lists used across the app.
audience_type
| Technical / engineering-minded |
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| Business / financial decision maker |
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| Policy / compliance-focused |
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| Non-technical / general |
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| All |
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design_format
| Static image |
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| Carousel (multi-slide) |
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| Video / reel |
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mail_type
| Nurture / educational |
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| Free heat audit |
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| Heat / thermal mapping report |
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| Fire sensitivity / safety check |
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| News / announcement |
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| Sequence |
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persona
| Architect |
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| Green Building Consultant |
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| Decision Maker |
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| Govt Official |
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tone
| Warm |
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| Confident |
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| Curious |
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| Direct |
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voice
| Authoritative expert |
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| Friendly educator |
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| Urgent advisor |
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| Peer-to-peer practical |
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