New campaign

Campaign title (optional -- your own label/brief for this campaign, shown in Review and Tracker)

Single email Sequence (multiple touches over time)

Duration (days)

Number of touches

CTA friction escalates across touches -- early ones ask for almost nothing, the last invites a call/site visit.

Content format per touch (defaults to a mix so a sequence doesn't read as the same email repeated)

Season

Campaign goal

Segment(s) — products auto-suggested from each

Green Building (IGBC/LEED) (Cool Tops Premium, InsulMix Roof Screed, InsulMix Wall Plaster) Architecture/Consultancy (Cool Tops Premium, InsulMix Roof Screed, InsulMix Wall Plaster) Real Estate Developer (Waterproofing Suite (FAP/HiSeal/Nanoseal), Cool Wrap, Cool Tops Eco) Industry (Cool Tops Premium, Cool Tops Eco, FASC Roofing System, Perco Pavers) Corporate/Institutional (Cool Wrap, Cool Tops Premium, InsulMix Roof Screed) Govt/PSU (Cool Tops Eco, Perco Pavers, Full Building Envelope)

Voice

Tone

Audience type

Content format (single email only)

Design format

Sign off as

Open with founder's story (Cool Roof Lady of India)

Send from

Replies go to (comma-separated -- NOT a CC on the send, this is a Reply-To so nobody gets flooded with one copy per recipient)

Real update to weave in (optional)